If you’re a small business owner like myself, I am sure this thought has crossed your mind: should I build my own website? Depending on your time, capabilities and budget, designing your own website is always an option – but if you’re not familiar with font hierarchy, colour codes, pixels, optimizing photos for web, etc. then I’d leave the designing to a professional.
1. Font hierarchy
It is important that you establish an order of importance with your type (+ choose fonts that complement each other, also known as “font pairings”).
2. Dreamy colour palette
For me, colour is everything. I suggest choosing a complementary colour palette of 4 to 6 colours and determining the use for each – primary, secondary, or accent colour? Make sure to save the hexadecimal codes for use in web design.
3. Quality stock images
There’s nothing worse than pixelated, water-marked or very obvious (and cold) stock images. What I mean by the last point is images that are clearly staged and “cool” in colour and nature vs. natural, warm and welcoming. If you have not been able to do a stylized brand shoot with a professional photographer, then some well-sourced and cohesive stock images always work!
Of course, there are other important elements that make up good website design, but I thought I’d start with my top 3. I hope this helps!
Make waves – Steph