Common Ground is a dance academy that emphasizes that 'no matter where you come from or who you are, when we’re in the studio, we’re all on common ground.'
+ LOGO DESIGN
+ STATIONARY DESIGN
This client wanted a thoughtful, modern and inclusive brand that communicates a safe-space for all. The ballet shoe is shared between the words, or in common, to emphasize dance as a shared interest and the colour palette is gender-neutral, ranging from pink to gold to green. This brand is organic and expressive in nature, like dance itself.